The majority of our editorial content is targeted to readers who range in age from 30 to 55, live in homes valued at $500,000 or more, travel frequently and who have the discretionary income available for an affluent lifestyle.
Points North has solidified its position as one of the most popular magazines most often referred to by residents and business owners in the northern communities of Atlanta. It has become a “must-read” publication. Points North informs and entertains its prestigious audience by touching on subjects pertaining to an upscale, active lifestyle.
Points North specializes in providing pertinent information for its affluent readers. In each issue we feature intriguing personalities that have a connection to the Atlanta area, fabulous travel destinations, upcoming local and regional events, topics relating to our area’s burgeoning real estate market, issues related to home improvement, recreation, cultural arts and entertainment, healthcare news and trends, retail shopping and the latest news and information from the north Atlanta communities in our primary coverage area.
We place so much emphasis on our editorial content because that is our strength. This rich content provides a direct connection between our readers and those businesses that advertise in Points North. An advertisement in Points North is Atlanta’s best advertising value — there is no other free magazine that looks, feels, reads and is distributed to the most affluent residents in Atlanta like Points North.
Points North has increased its monthly circulation approximately 11 percent in 2006 from 81,000 copies to more than 90,000 per month, and increased the number of copies mailed directly to homeowners. In addition to its direct mailings to homeowners, Points North is distributed free at almost 900 locations throughout north metro Atlanta, making it the most widely available monthly lifestyle magazine serving the area.
Medical offices, local chambers of commerce, country clubs, salons and boutiques, restaurants, spas and the area’s busiest shopping malls also distribute Points North free to patrons. To assist visitors, Points North is distributed at many of our area’s best hotels. This thorough distribution network includes the most exclusive northside retail establishments. This means your advertising dollars are allocated wisely to affluent residents of north suburban Atlanta. |